long street style browsing

mungo & jemima

mememe

i took luca into town late yesterday afternoon for a tv casting and we had some time to kill, so i stopped in at my favourite clothing stores in cape town, mungo & jemima and mememe, which happen to be situated across the road from each other in long street. mememe was one of the shops responsible for making long street as crazy popular as it is, when back in 90's, nobody wanted anything to do with it and rentals plummeted, some talented young visionaries saw the potential and opened their funky stores in that neglected part of town. i worked in long street at that time when young hipsters opened tiny coffee shops, clubs, bars, restaurants and shops and have made long street one of the most popular tourist destinations in town.
mememe is owned by the multi-talented doreen southwood, who is also an award winning artist and a lovely young woman to boot. her off-beat fashion designs are available in store, with other choice designer ranges that compliment her style.
mungo & jemima is only a year old and i was inspired to see many young fashionistas floating into the store yesterday, a great sign in our current economic climate! i love the stores fresh look and feel, with its whimsical decor accents and fabulous local designer fashion selection.
these two stores are authentic 'young designer emporiums,' filled with threads that are designed by south africans, such as my favourites 'i love leroy' and 'coppelia' (which i have been wearing for almost 10 years) and are feminine, folky and edgy and made with love.